Experience
From biotech research and investment banking to founding, scaling, and selling healthcare companies
HoggHealth Consulting
San Francisco Bay Area
Fractional Product, GTM and DTP Leader
2024 – PresentFocused on designing and implementing Brand-led DTP programs for patients with complex and rare diseases, or with more common conditions such as insomnia or obesity. Brokering partnerships between pharmaceutical manufacturers (Lilly, Eisai, Biogen, UCB) and virtual care providers (Synapticure, Heartbeat Health, LiverRight, AmplifyMD) to increase patient access to specialty and subspecialty care. Leading product, implementation and delivery for the Zebra DTP Platform. Building AI-powered healthcare tools in my spare time.
ZS Associates
San Francisco Bay Area
Zebra DTP Platform — Partnerships, Product and Delivery
2025 – PresentLeading the design, development and implementation of the Zebra DTP Platform, programs and partnership network. Zebra is an end-to-end Direct-to-Patient Platform that enables seamless patient journeys from Awareness to Activation to Care Delivery to Fulfillment. Working on multiple live and in-process programs in rare disease, insomnia, CV diseases and obesity. Built partnership network of virtual specialty care providers, referral management, performance marketing, fulfillment, BV/Price.
Synapticure (Virtual Neurology Specialty Clinic)
Chicago, IL
Fractional Commercial Lead
2024 – 2025Developed and implemented new life science commercial strategy and executed GTM. Negotiated, signed, and implemented partnerships with:
- LillyDirect for Direct-to-Patient program in Alzheimer's Disease + data project leading to publication
- Eisai for Direct-to-Patient program in Alzheimer's Disease
- Biogen for Direct-to-Patient program in Ataxia
Marley Medical (Virtual Cardiometabolic Clinic)
Fully Remote Team
Co-founder & CEO
Aug 2021 – Dec 2024Connected health and data-driven approach to managing chronic disease. Built a virtual-first primary care clinic focused on people with common chronic conditions, using remote monitoring and proactive interventions to keep patients healthier between visits. Funded by a16z, CRV, and Rock Health. Led the company from founding through sale to Starlight Health.
Propeller Health
Madison, WI
Chief Commercial Officer
Jan 2018 – Jun 2020Chief Operating Officer & Head of Product
Jul 2014 – Jan 2018Joined as COO and Head of Product to lead the San Francisco office, building out data science, design, product, and implementation for a digital therapeutic platform for asthma and COPD. Shifted to CCO to focus on the company's most critical problems — commercial strategy, pharmaceutical and medtech partnerships, payer and health system sales, clinical/medical affairs, and data analytics. Named inventor on 7 patents in respiratory disease monitoring and health data systems. Grew the company from early-stage to acquisition by ResMed.
Practice Fusion
San Francisco Bay Area
Head of Data Science & Data Products
Feb 2013 – Aug 2014Created the data science group to transform EHR data from 100,000+ physicians into actionable insight. Built data-driven products for consumers and clinicians, turning a massive repository of clinical data into a strategic asset.
100Plus
San Francisco Bay Area
Co-founder & CEO
Oct 2011 – Feb 2013An early longevity company using data, design, and location-based technology to engage users with day-to-day health decisions. Built predictive models of future health risk from consumer activity data. Funded by Founders Fund, Greylock Partners, Felicis Ventures, and Band of Angels Acorn Fund.
Gilead Sciences
Foster City, CA
Cardiovascular Area Lead — Commercial Strategy
Mar 2009 – Oct 2011Project Team Leader for Ranexa (ranolazine), responsible for life cycle management, long-term positioning, and ongoing clinical development strategy. Worked with R&D and clinical teams to develop cardiovascular therapeutic area strategy, clinical trial design, and clinical strategy. Provided commercial assessments and analysis of strategic fit for in-licensing and M&A opportunities. Bridged clinical and commercial organizations to align product development, commercialization, and marketing efforts.
CV Therapeutics
Palo Alto, CA
Strategic Market Planning & Analytics
2006 – 2009Strategic marketing, business development, clinical development, portfolio analysis, and analysis of clinical data for a cardiovascular therapeutics company. Acquired by Gilead Sciences in March 2009.
UBS Investment Bank
New York, NY
Associate Director, Healthcare
2003 – 2006Executed over 20 transactions in biotechnology, pharmaceuticals, specialty pharmaceuticals, medical technology, managed care, and healthcare services. Transactions included in-licensing/out-licensing, M&A, initial public offerings, secondary equity offerings, private placements, convertible bond offerings, debt offerings, and LBO financings.
Strata Biosciences
San Francisco Bay Area
Molecular Biology Research Associate
1998 – 2001Molecular and cell biology work for a functional genomics startup using ribozymes to knock out individual gene function.
The University of Chicago Booth School of Business
MBA with Honors, Strategy, Entrepreneurship, Finance
2001 – 2003
Brown University
Bachelor of Science, Biology
1993 – 1997
Sigma Xi Scientific Honors Society
Evaluation of respiratory disease risk in a geographic region based on medicament device monitoring
US20190272925A1
Identification of asthma triggering conditions based on medicament device monitoring for a patient
US20200058403A1
Dynamic graphical user interface for interaction with patient respiratory disease data
US11342057B2
Pre-emptive asthma risk notifications based on medicament device monitoring
US20190102522A1
Predictive modeling of respiratory disease risk and events
US20200321127A1
Real time adaptive controller medication dosing
US10643742B2
Integrated health data analysis system
US20160267223A1
Identifying impacts of air pollution on subacute asthma symptoms using digital medication sensors
Su JG, Barrett MA, Combs V, et al. International Journal of Epidemiology. 2022.
PMID: 34664072 · DOI: 10.1093/ije/dyab187
Feasibility of Deploying Inhaler Sensors to Identify the Impacts of Environmental Triggers and Built Environment Factors on Asthma Short-Acting Bronchodilator Use
Su JG, Barrett MA, Henderson K, et al. Environmental Health Perspectives. 2017.
PMID: 27340894 · DOI: 10.1289/EHP266